Assure the successful launch of product by discovering bugs and design flaws, before users get discouraged, before shareholders loose their cool and before employees get bogged down;   
Help the work of development staff, so the development team can devote its time to build up product;   
Promote continual improvement; 
Provide documentation required by ISO, CMM, FDA, FAA, other regulatory agencies and requested by customers;   
Save money by discovering defects 'early' in the design process, before failures occur in production, or in the field;   Save the reputation of company by discovering bugs and design flaws; 
Before bugs and design flaws damage the reputation of company.
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